Performance Video Distribution for Brands in India
ClipGrow turns your long-form footage into hundreds of Reels and Shorts, cut and posted by real creators across India. You pay only for views that actually landed — you set the CPM, 40% upfront, and stop any time on five days’ notice with everything unspent refunded.
The offer
- Pay only for delivery. Your budget converts into views that actually happened. Stop on five days’ notice and whatever is unspent is refunded.
- We handle everything — brief, creator recruitment, content review, distribution, compliance. You share your product; ClipGrow does the rest.
- Brand safety. Every clip is reviewed before it counts — CTA accuracy, guideline compliance, and that your brand is portrayed positively. Violations disqualify clippers permanently.
What you commit
120% of the campaign budget. The full 100% becomes the clipper pool and is paid at the CPM you set — ClipGrow takes nothing from it. The separate 20% management fee is the only money ClipGrow earns. 40% is due upfront; the remaining 60% falls due only once that first tranche is close to used up.
Frequently asked questions
- How does the payment model work exactly?
- You set a campaign budget. 100% of it forms the clipper pool, paid at the CPM you set — we take nothing from it. Our 20% management fee sits on top, so your total commitment is 120% of the budget. You pay 40% of that upfront and the remaining 60% as the first tranche runs down. Stop any time on five days' notice — clippers with videos already scheduled are compensated, and everything unspent is refunded. No lock-in.
- Can I stop a campaign, and what happens to my money?
- Yes, any time — we ask for five days' notice so we can tell clippers to stop, and any clips already scheduled in that window are compensated. We keep only what was spent on views delivered, plus our 20% fee on that portion; everything unspent is refunded. On a ₹1,00,000 budget you pay ₹48,000 upfront. Stop at 30% utilisation and ₹36,000 is consumed — ₹12,000 is returned.
- How do you verify brand guidelines?
- Every clip is manually reviewed before it counts toward payout or reporting. We check CTA accuracy, brand tone, visual style, no false claims, no off-brand content. Clips that fail are disqualified — the clipper is not paid and the content is flagged.
- What is the minimum budget to run a campaign?
- Contact us to discuss — we tailor campaigns based on your product price, target audience and objectives, and recommend a budget that makes mathematical sense for your ROI before you commit.
- How do you track sales and traffic?
- You provide a unique tracked link (UTM-tagged or your own tool). Every sale or click through that link is attributed to the campaign. We don't touch your backend — you have full visibility at all times.
- What types of products work best?
- Short-form video works best for digital products (courses, SaaS, subscriptions), e-commerce with a clear value proposition, service businesses and personal brands — especially anything solving a real problem for 14–35 year old Indians.
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